Nike Shox OZ was released in 2000, it took Nike 16 years to develop this series. The Shox OZ was released in 3 models, the running shoes-R4, the basketball shoes-BB4, and the cross-training shoes-XTR. The technology works in a very simple way. The columns will absorb the energy from the impact of the heel and then slowly return the energy as man moves. It has the cutting edge using a quite high density columns as the energy absorbers that combine with the TPU heel counter to distribute the energy. The OZ series works better in returning the energy from impact than the Air Max Series. In the OZ series, the R4 shoes have been the most popular and successful shoes. OZ R4 is the only shoe to be released several times in the original series.
Shox is technology developed by Nike and incorporated into several of their flagship athletic shoes. Shox are small hollow columns that make up the midsole of the shoe. They are mostly made of rubber, these being those which are actually called Nike Shox. There are many different formations that Shox come in, but they usually come with four circular columns in a square formation for maximum cushioning. There can also be five or six Shox, 2.5 cm high, though they may vary in height, and triangular and rectangular Shox that provide better stability. Some shoes have midsoles made entirely of Shox, like the TL series.
The first shoes to use the Shox technology were introduced in late 2000, the Nike Shox R4 runner, the BB4 basketball shoes, and the XT4 cross-training shoe.
Nike claims that Shox not only absorb impact from heel strike while running; they also "spring back" and add more power to a runner's stride. Aside from the boost in speed, the Shox also provides superior shock absorption with high-tech elastic foam.
The newer Shox series is compatible with Nike+ technology. The Nike Shox Saya+ is the most recent Shox with this feature.
The new Nike Shox Q'Vida Hi - Women's is a new "dance boot" style of Shox.
Actor Hugh Laurie of Fox's House is said to have 37 pairs of size 12 1/2 Shox that he wears on the show and off set.
Athletes that are notable for wearing shoes with Shox technology include Vince Carter, Jermaine O'Neal, David M. West and Carlos Boozer. Some of Nike¡¯s best selling shoes include Shox, like the Nike Shox NZ and Shox Turbo, which are available in different colors. These shoes can be found for customization on NikeID, Nike's online shoe customizing site. There are numerous options like different colors and materials for the Shox, along with custom tags.
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